Light Bulb Ideas StudioDigital product studioGaborone, Botswana
We build digital products that work.
Websites, web applications and WhatsApp automation, designed around real business needs.


- Live products
- 8in use today
- Own ventures
- 2built and run by us
- Markets
- Southern Africawhere we build and operate
- Quotes
- Clearbefore any work starts
Light Bulb Ideas Studio turns business problems into working software. We design and build websites, web applications and WhatsApp systems for organisations in Botswana and Southern Africa, and we run two products of our own.
What we build.
Four kinds of work, one standard. Every project starts with the problem and ends with something people use.
Websites
Digital experiences built for clarity, performance and conversion.
02Web applications
Custom web-based systems designed around how your business actually works.
03WhatsApp systems
Business tools and customer journeys built around WhatsApp.
04Digital products
From concept to prototype to a production-ready product.
Real products, live today.
Two are our own ventures. The rest we built for organisations in Botswana, and we still look after most of them.
Built with purpose.
We don't build technology for its own sake. We start with the problem, design the simplest useful solution, then build it properly.
Clarity
Make complex things easy to understand, for your customers and for your team.
Function
Every feature must earn its place. If it doesn't help someone do something, it goes.
Reliability
Technology should work quietly and consistently. We run our own products, so we build to last.
How we work.
Four stages, no jargon. You talk to the person who builds your project, and you get a clear quote before work starts.
- 01
Discover
Understand the problem, the people involved and what success looks like.
- 02
Design
Turn the problem into a clear digital experience you can see and test.
- 03
Build
Develop the product properly: fast, secure and easy to maintain.
- 04
Improve
Launch, learn from real users and refine. We stay on after launch.
Have a problem worth solving?
Tell us what you are trying to do. We will tell you honestly what it takes to build it, with a clear quote before any work starts.

